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Hair today gone tomorrow

Pubic waxing saloons are the latest trend in continental Europe where one in two women aged between 18 and 25 regards pubic hair as unhygienic - and are shaving it all off, according to a study carried out by a German psychologist.

The study also found that more and more men agree and are shaving off pubic hair while growing numbers of parents are treating their teenage children to a pubic waxing as an eighteenth birthday present.

Psychologist Elmar Braehler who led the study said: "Even teenagers as young as 14 or 15 are joining the trend to remove all pubic hair. They don't do it because they think it is trendy - they just find pubic hair revolting to look at and think it is unhygienic."

In Germany there are even specialist shops now offering permanent pubic hair removal costing 260 GBP per treatment. One store owner, Ossi Casmir, said: "We even get parents bringing their kids along for their first treatment. I'd say it is now as popular as the typical present of paying for their kids to have a course of driving lessons."

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