Wednesday, 04. March 2015
17. 06. 14. - 16:30
Chinese men have a welcoming new distraction while watching World Cup soccer games from Brazil - football babes!
Like cheerleaders at American sporting events, the football babes arrive in bars and clubs to root for the teams and, in the words of their sponsors, "make the matches more exciting".
It is more exciting for the men too, particularly as they are invited to snip away at their clothing with scissors each time a goal is scored.
These footballing beauties are based in Guangdong province in south-eastern China and were hired on this occasion by a marketing and IT firm based in Guangzhou city.
Ken Pi, a local businessman who hired them recently to come along to his textile company's canteen where workers watched the England-Italy clash, said: "They are all very beautiful women and good sports too.
"When a goal is scored the guys get the chance to snip off a bit of their clothing to reveal, well, you know. It makes for good morale in the plant."
But what makes for a good mood among the workers is bad news for the nation's feminists. Local women's rights group ACWF condemned the football beauties for being "vacuous and putting back the cause of women's rights by a hundred years".
Spokeswoman Yi Tao added: "Women have all the rights of men, and yet they are willing still to be degraded, treated as a sexual object, for men to snip their clothes off and gawp at their breasts as if they were there for one thing. I am very saddened by this."
The company that dreamed up the concept said: "These people should lighten up. It's only a bit of fun during the World Cup."
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