Wednesday, 30. July 2014
03. 07. 14. - 15:00
Fed up motorists from Borat's homeland Kazakhstan have staged a protest action over potholes by using plastic limbs to make it seem as if people have fallen inside.
Although roads in the country are generally of a good standard, the motorists say that Almaty, the largest city in southeast Kazakhstan, is an exception with numerous potholes that are a particular problem in winter when they can't be seen under the snow. As a result they have poked legs, arms and feet usually wearing colourful clothing into the potholes to protest against the situation.
A spokesman for the motorists that came up with the idea, Dinara Kadyrova from the Guerrilla PR agency, said: "I don't think any of us thought that the council was going to rush and fill in the holes out of embarrassment over what we've done, but we reckon the project has already shown other benefits, most notably making motorists aware that there's a huge hole there because somebody's legs are poking out of it.
"It is a serious problem of course because especially business people and professionals that need to be able to get somewhere safely and quickly are hampered by the bad roads. But rather than making any other challenges, we decided sarcasm was the best way.
"We have been surprised at how many people have picked up on the images and who knows, it might well result in more attention being given to this problem. They certainly can't say they haven't noticed it given the coverage we've had."
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