Tuesday, 16. September 2014
12. 08. 14. - 15:00
A Chinese toy firm keen to cash in on the boom in Lego in the country has built a huge aircraft carrier using almost half a million Lego pieces.
Although a few years ago in the face of competition from computer games it seemed that children's toys like Lego were on the way out, they have suffered a massive resurgence on the back of several hit movies and a TV series.
And the popularity has been especially noticeable in China, where one toy designer decided to highlight the fact that the plastic bricks really are versatile by building this huge Liaoning model aircraft carrier.
Spokesman for the toy company Er Tong Da Shi Jie, which translates as Children's World, Shi Jen said: "It was built with over 440,000 pieces of Lego, and is over nine metres long and almost 2 metres wide. At 1.6 metres tall it is as high as a person and weighs 686 kilos.
"We have had a great response and it was a great way to show people that the Lego bricks are as much fun to play with as watching them on the big screen."
It also took a team of more than a dozen workers half a year to put it together, after spending more than a month planning the design before work even started.
It is currently on display in the retailer's main store in the city of Shenyang in north-east China's Liaoning Province.
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