Wednesday, 12. March 2014
20. 01. 14. - 14:00
Austrian wine is getting popular once again in the UK, with quality supermarket Waitrose recording a 53% rise in sales compared last year compared to 2012.
The UK is now once of the fastest growing markets for Austrian vineyards, whose number have grown from 1,000 to 1,600 in just four years.
Although sales remain high in the more traditional German, Swiss and US markets, demand from countries that once were a problem for Austrian wine, such as Scandinavia, the UK and Japan, have seen bigger increases.
Today, the wine industry in Austria is worth around 140 million Euros although three decades ago it also completely collapsed after growers were found to have added engine coolant to bottle to try and make the wine more appealing.
A year following the scandal in the eighties Austrian wine export had dropped by 90%.
This season's wine production in Austria may suffer from a slight glitch however as the harvest for Eiswein is expected to be very low following unusually high temperatures. Eiswein is made from grapes harvested after the first frost but unless Austria sees a drop in temperature in the next week or so the grapes are likely to rot, meaning there will be no Eiswein this year.
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