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Einstein offer customers free tasters on 140 e-cigarettes

Vienna's Einstein bar is offering customers the chance to test out different types of e-cigarettes for free in a bid to kick start a new trend of 'non smoking restaurants'

Customers will be able to choose from 140 of the e-cigarettes that Einstein Dampfbar will offer in their 'shop-in-shop' concept. "Guests who have come to like the taste, can try out the e-cigarette with us," explains Einstein's Bettina Gross.

Einstein's believe their innovative approach could be what the 'non smoking restaurant of the future' will look like. It does offer one solution to the non-smoking protection law in Austria, which forces some establishments to be non-smoking venues or provide at least a large area for non-smokers, although many businesses do not strictly abide by the stipulations.

Unlike most other EU countries, Austria has not enforced a total smoking ban in indoor venues and establishments.

E-cigarettes are both healthier for the user and people in the vicinity as there is no second hand smoke - instead the flavoured liquid inside the device evaporates. They are also about 80% cheaper than regular cigarettes.

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