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McDonald's sales shoot up in Austria

McDonalds boom in Austria

McDonald's in Austria generated 560 million Euros in sales in 2013 after introducing more branches and expanding it's product range.

Five new restaurants were introduced in Vienna, near Graz, and Salzburg and overall the company saw an increase in sales by 2.2 percent.

It's not all greasy cheeseburgers and chips - since introducing a new Happy Meal that includes fruit and vegetables, sales of fruit and veg reached 3.8 million last year. McDonald's also sold 4.5 million servings of salad in the year.

The company also began to roll out home delivery services across Austrian cities after a pilot in a district in Vienna proved popular last year. Customers ordering through the food ordering website mjam.net and are meant to have the food delivered in 10 minutes.

The company will also be introducing an ordering app, available from May 2014, which will allow for the first time mobile ordering and payment in McDonald's in Austria.

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