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Electric bike sales on the up

Sales of electric bikes are on the rise in Austria although the number of overall bike sales dropped last year, according to figures from the country's sporting goods association VSSÖ.

Sales of bikes in Austria last year were worth 298 million EUR, which equates to around 382,000 individual bikes sold. Around one in ten of these was an electric bike, suggesting that like in Germany, they are becoming a modern must-have item and not just something associated with the older generation.

The average e-bike sells for around 2,000 EUR and it is thought this higher price had helped to keep the value of bike sales in Austria up despite the fact that last year saw fewer sales than previous years.

About half of the total number of bicycles sold in Austria's are handled by sporting goods retailers.

"Next to that, 11.5% of the 2.6 billion Euro sporting goods sales were made with bicycles and bicycle products in 2013," says VSSÖ PR manager Alexander Raffeiner.

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