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Netflix comes to Austria

Austrian fans of American TV and films are celebrating after it was announced that the online TV and film service Netflix is set to come to the country.

The arrival in Austria is part of the US company's broader expansion into European markets, which sees it also going to Germany, Belgium, Switzerland and Luxembourg. It is expected to be launched in these new markets by the end of 2014.

The online subscription service is already available in countries such as the US, Britain, Scandinavia and the Netherlands where its cheap offering, which competes with the more expensive TV channel subscriptions, has proved popular with consumers.

The company currently has 48 million subscriptions in over 40 countries. Since launching in Netherlands last September, they have already managed to secure half a million subscribers. Meanwhile Dutch cable operator Ziggo has reported losing 16,000 digital pay-TV subscribors in the first quarter of 2014.

The company predict they will make an initial loss when it launches in the new markets but expect that their international side of the business will eventually overtake its US operations. The US unit reported a 201 million US dollar (150 million EUR) profit for the quarter to the end of March this year.

The business also hit the headlines in recent years when it made US TV series House of Cards the first ever show available only on Netflix, bypassing the usual cable and TV markets.

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