The Austrian Times magazine 'Rieder's Digests' aims to bring the country's culinary scene to the world, putting a spotlight on everything from the Alpine farmers that supply organic raw materials through to the restaurants that deliver the mouthwatering end product. Rieder's Digests aims to be an ambassador for Austrian culture through its food.
For visitors to Austria, it's cuisine is often summed up as Sachertorte or Schnitzel, the slightly more imaginative amongst them perhaps throwing in the odd Goulash soup or pancake with apricot jam. But the fact is they don't know the exquisite dishes Austria has to offer and this is often the result of a language barrier. What are you going to get when ‛Grammelknödel, Blunzengröstl or Gespickter Hirschbraten’ appear on the menu? Who has the courage to try them? How can the new, thriving generation of top chefs share their vision, their experiences and their knowledge with the international scene without a suitable English-language outlet? The Austrian Times group launched it's news wire and restaurant guide for that very reason, creating a platform with which to put the Austrian culinary scene on the world map.
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