Thursday, 18. December 2014
22. 05. 14. - 16:00
A Chinese advertising company found no shortage of takers when they turned up at a Chinese University looking to rent leg space of female students – so they could place adverts for sanitary towels.
According to the advertising firm, they managed to get over 100 girls to sign up for the campaign after visiting the Zhongnan University of Economics and Law campus in the city of Wuhan in central China's Hubei province.
In exchange for payment the girls have to agree to allow the advertisers to stick an advert for the sanitary towels including a QR code linking to a page with more information about the product on their legs.
Spokesman Yuan Kung added: "They also have to agree to stand still if anybody including a man wants to use their phone to scan in the code to get more information about the product. We expected that it would be difficult to find someone, but in the end we easily found more than 100 who agreed to take part."
Xia Yu, a 19-year-old student who agreed to take part in the advertising campaign, said: "I don't see anything wrong with it. A small ad on my leg which brings me some money and them some advertising. It's all fine as far as I'm concerned."
However others disagreed and several people commented after the girls with their leg advertising pictures were posted online that it was a shameless stunt and that those involved including the girls should be very embarrassed about supporting such a scheme.
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