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Supermarket opens for people with food intolerance

A Viennese mum is set to open a supermarket for people with food intolerances, after she got frustrated with shopping in regular supermarkets for her gluten- and casein-intolerant son.

Iris Bosich's supermarket is opening it's first branch in Vienna on 1 March. Bosich had already founded an online shop "Vitolerance" where customers can filter products to suit their intolerance and find out which are OK for them to eat.

"This saves them from studying labels, which no one knows the meaning of," says Bosich, who herself suffers from a fructose intolerance. It's thought that nearly one in three people who are affected by some kind of food intolerance.

Now the branch store will offer customers the chance to browse thousands of products in-store. "With the store I can offer the chance to buy food products that otherwise can be hard for me to send," said Bosich.

The 70 sq metre store will have around 2,000 products in their range, including gluten-free baked goods and pasta, lactose-free dairy products, fructose-free fruit spreads, sugar-free candy or histamine-free wines.

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