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Vienna first city to be granted personal domain name

Vienna is the first city in the world to be granted it's own URL domain suffix.

Businesses and organisations associated with Vienna now have the chance to register websites with the ending '.wien', where you usually might have '.at' or '.com'.

The "top level domains" are issued by the International Corporation for Assigned Names and Numbers, who first announced a call for new domain suffixes in January 2012.

"This is a great opportunity for the city as a brand and it's also of particular importance for the Viennese economy," said city councillor Christian Oxonitsch (SPÖ).

A company has been hired by the city to manage the registration and auctioning off domains that include the .wien suffix. Owners of trademark rights can register for the first phase of applications until 30 April.

Already sites such as Seestadt.wien and Smartcity.wien have been created and over time it is expected there will be competitions between businesses for the ownership of more general domain names such as 'taxi.wien' or 'hotel.wien'.

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